I designed stationery for the Paws & Claws Holistic Animal Clinic as part of the brand package. The stationery package includes letterhead (including a design for additional pages), envelopes, and double-sided business cards. The items adhere to the brand guidelines developed for the clinic.
Project Type: Print Media
Designs intended for printing.
This ad intends to apply human-centered design aspects when revising an existing ad. The existing ad was analyzed with a focus on human-centered typography and color. The specific focus was on font use, text readability, legibility, and color use. Layout, information architecture, and content were also considered in the revision. The audience is senior citizens … Continue reading It’s About Time – Central Bank Magazine Ad revision
The purpose was to effectively promote the restaurant to attract more customers by addressing past advertising shortcomings. The intent was to reposition College Pizza as an affordable and convenient option for college students, countering perceptions that it is too expensive based on previous ads that featured high-end food images. This advertisement aims to encourage students … Continue reading College Pizza
The purpose of this ad is to entice new visitors to book with the resort. The audience is both first-time visitors to the Caribbean and first-time visitors to the resort. To be effective, the ad needed to depict a sense of relaxation, comfort, and the allure of an extended getaway in a tropical paradise. The … Continue reading Amethyst Bay Resort & Spa – Magazine Ad
The brief was to create an 11x17 poster to increase visibility of the Senior Sniffer Sanctuary within the community. The posters were to be posted throughout the community and on the Sanctuary’s social media platforms. The target audience is people who own senior dogs. To be effective, it had to include all relevant information about … Continue reading Senior Sniffer Sanctuary Poster
Provided with a newsletter with many errors, I improved the layout by implementing design techniques, improved hierarchy via color, size, and contrast, and corrected typographical errors. The result is an improved, professional newsletter befitting a corporation.