This ad intends to apply human-centered design aspects when revising an existing ad. The existing ad was analyzed with a focus on human-centered typography and color. The specific focus was on font use, text readability, legibility, and color use. Layout, information architecture, and content were also considered in the revision. The audience is senior citizens … Continue reading It’s About Time – Central Bank Magazine Ad revision
Project Type: Magazine Ad
The purpose of this ad is to entice new visitors to book with the resort. The audience is both first-time visitors to the Caribbean and first-time visitors to the resort. To be effective, the ad needed to depict a sense of relaxation, comfort, and the allure of an extended getaway in a tropical paradise. The … Continue reading Amethyst Bay Resort & Spa – Magazine Ad